CONTENT WRITING - FAQ

1. Why do we need content writing?
2. Why is web content different to other forms of writing?
3. Who should develop web content?
4. Should online content be changed frequently?
5. Does Search Engine Optimization require content writing services?
6. What all services does Adith provide under Content Development?
7. What is the need for search engine optimization services?
8. Can you show me an example of your contents?
9. What are your minimum contract terms?
10. Can I just place a one-off order of say 100 articles or do I have to be tied down to a contract?
11. I’m launching a new site and would like you to write some content for me. As it’s a new venture not in the public domain will you sign an NDA before I give you more details?

Q: Why do we need content writing?
A:Content is a very crucial aspect of any promotional activity either online or offline. From providing keyword rich write-ups in addressing the product or service to the audience, content is an indispensable and crucial factor in web marketing. It allows a company to clearly state its objectives and business concepts. It is also needed in order to facilitate the process of search engine indexing, which heavily depends on keyword usage and content relevance.

Q: Why is web content different to other forms of writing?
A:Just like all other media of marketing, the written word impacts the web as well. However, when writing for the Internet, one needs to keep in mind certain issues, especially with regard to readability. The language should be crisp and impelling  to retain a visitor's attention in the few seconds available. When it comes to the World Wide Web, first impression is indeed the last impression.

Q: Who should develop web content?
A:It is definitely not the job of webmasters. Web content development is a specialized field that demands professionalism in both writing and presentation. It is, therefore, best left to trained writers with a knack for search engine marketing as well. Coordination between various teams like design, development, marketing and content writing is essential for the success of an online business

Q: Should online content be changed frequently?
A: Absolutely. Web content should be periodically updated so that users find something new every time they visit your website. As a writer, you can make good use of the interactivity factor associated with the Internet.

Q: Does Search Engine Optimization require content writing services?
A:Yes, and that is because search engines work on keywords. You type a keyword and results for the same are displayed after the search engine scans website content for the searched keyword(s). Any web content that we prepare for our clients is keyword rich and based on the requirements of the SEOs. This judicious incorporation of keywords helps optimizers in bettering a site's prospects at search engine indexing and ranking.

What services does Adith Content Development provide?
A: The lists of services that fall under our content development domain are

Creative writing:
Short stories Manuscripts Novels Events Reporting  Poetry	Essays     Journalistic write-ups Autobiographies Travelogues Articles
Technical writing:
User manuals & online help Instruction booklets Quick reference guides Policy manuals (employees) Frequently asked questions Installation guides Web content writing	Troubleshooting guides Installation instruction manuals Product specification manuals Machinery and introduction manuals White paper and case studies Computing and electronics Web site copy writings

Q: What is the need for search engine optimization services?
A: Search engine optimization (SEO) services are necessary because most of the traffic to websites is generated through top search engines such as Google, Yahoo, and MSN. Moreover, Internet users rarely go beyond the first or second page of search results while searching for information, products or services. SEO services are necessary because they help in improving page ranking and make it to the top-10 list of search engine results.

Q. Can you show me an example of your content?
A.Yes, just get in touch and we will be happy to email you samples our work. We don't publish any samples on our site as we don't want to fall foul of any duplicate content penalties from the search engines.

Q. What are your minimum contract terms?
A.We don't have minimum contract terms. We're confident of providing a quality service and don't feel the need to tie any of our clients into long term contracts. However for the best results in terms of search engine optimization we advise you to maintain your content writing and link building campaigns for as long as possible.

Q. Can I just place a one-off order of say, 100 articles or do I have to be tied down to a contract?
A.Our content writing packages and pricing are based on predetermined levels of articles delivered to our clients per month. We have a team of writers who work to strict schedules and timetables in order for us to be as streamlined and cost effective as possible.
Our aim is to deliver long term SEO results via content writing (and link building) and the best way to do this is to deliver a regular flow of fresh content to our client's sites. However we will evaluate every request for "one-off" content writing requests on an individual basis.

Q.I’m launching a new site and would like you to write some content for me. As it’s a new venture not in the public domain will you sign an NDA before I give you more details?
A.Yes of course, we sign NDAs for many clients.