


MARKET RESEARCH
Adith has the world’s largest Panel of Survey Respondents, which provides innovative research, insights and strategic advice that help to make you more confident decisions that lead to measurable and sustainable improvements in your company’s performance. Our interaction is known as Adith Poll, one of the longest running, independent Opinion Polls. It pioneered Online Market Research.
In our High-Tech Lab we employ a highly competent team of professionally qualified technical researchers, shrewd analysts, committed field staff, efficient supervisors, MDTP operators, multilingual translators and result-oriented project managers. They are supported by advanced technology that makes the operational system more effective and helps in completing the projects in the shortest possible time.
Our customized web-based surveys and Online Polls make Adith exceptional in the industry; our bilingual field staff’s strength is extracting data from various societal segments.
The cross-cultural and the multilingual expertise of Adith gives you a strong foundation and has helped already hundreds of our clients to globalize their businesses and brands.
Range of Research Solutions
- Consumer Research
- Brand research
- Trade Research
- Advertising Research
- Product Research
- Packaging Research
- Pricing
- International Market Research
- Media Research
- Tracking Research
- Specialized Data Preparation
- Analysis and Modeling Assignments
- Concept Testing
- Positioning
- Branding Research
- Brand Equity Research
- Ethnography and observations
- Trade Satisfaction Measurement
- Employee Satisfaction Measurement
- Brand Health Measurement and Tracking
In addition, we provide expert Support Services in Open-Ended Response Coding, Data Cleaning /Editing, Cross-Tabulation and advanced Statistical Analysis.
Advanced techniques
Mentioned below is a range of internationally valued techniques and approaches that we regularly incorporate in our research assignments:
- Conjoint
- Discrete Choice
- Max-Diff
- Hierarchical Bayes
- Online Tabulations
- Analysis
- Chart Exports and Real-Time Data Reporting
- Advanced in-house Multivariate and Statistical Analysis
- Certified focus group moderators with expertise in Online Focus Groups
- Projective techniques and Perception Analyzer Methods
- Bi-lingual Interviewing and Moderating
- Executive In-Depth Interviews
- Reports formatted to meet the your company’s style preferences
- Mixed-mode Survey Capabilities
Market Research Process

Adith's project managers are efficient to meet tight deadlines demanded by the clients without compromising on the quality of work. Adith's research team works with the client to establish the research objectives and support them throughout the project to ensure the best quality outcome. This is the prime reason that makes it easy for our international clients to associate with us.
Adith Market Research
Global Presence
Adith has overseas projects in USA, Canada, Western and Eastern Europe, Japan, South Korea, India, China, Australia, Brazil, Mexico and so on... We carry out both Qualitative and Quantitative Surveys.
What makes us different?
• Unique Multilingual Market Research Service Provider
• World's largest panel of Survey Respondents
• High-Tech Research Lab
• Global Reference Resource
• Targeted recruiting
• Creative moderating
• Strategic reporting
• Worldwide Execution of MR projects and Client customization abilities
• Confidentiality
• Strict project management process
• Timely delivery
• Ability to deliver your project on tight deadlines
• Analytical Intelligence
Representative List of Clientele
• Quest Media Productions India Pvt. Ltd
• Prismic Hotels & Resorts
• Proficio GeoTechnologies
• Accenture
• ITC Infotech
• TVS Motor Company Ltd
• IIT Kharagpur
• World Language Lab India Pvt.Ltd
• Karisma Fashion, Switzerland
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