QUALITY:

At AMSPL, ‘quality’ evolves as a result of the care that we put in to all our services. It is what our customers get and is why, they trust us . Enabling to initiate and uphold the high standards of quality while rendering our services, are our systematic work procedures. The following steps are adhered to, in all the projects:

The following steps are adhered to in all the projects.

• The incoming project is categorized according to the work content, complexity, structure, deadline and the set objectives.
• The job is split into components/modules  
• We fix the time schedule to each component/module based on the project dead line and allow for contingencies.
• Components/modules are allocated to our resource persons who are subject experts.
• Monitoring and mid-stream planning corrections are built into each key stage of project execution.

The specific steps that ensure our set standards of quality in our diverse service areas are categorized and listed below.

Translation:
 
The layout of the project relies on the precise requisite outcome such as brochure, presentation, profile, graphics integration, audio and video etc. Based on the volume and the available time span of the project, we plan and create client-approved glossaries to enhance the technical accuracy of the translation process. 
The projects are separated depending on the nature of the job (Localization and Globalization).

 Production Process:

Ø   Depending on the volume and schedule we decide on the number of translators to be involved in the process
Ø   We study the project
Ø   We plan the work and form teams according to the schedule 
Ø   We divide the work among the translators
Ø   One of the senior translators supervises the language flow and consistency

Proof Reading:

Ø  After the translation process: proof read the document, as per the approved sample and glossaries
Ø  We run a spell check and verify the grammar 
Ø  We  work on the formatting
Ø  Our tech support expertise decides the software which is best suited for your project. - (coral draw, frame maker, xml      html)

Ø   Editors check the document for the final approval and send it to the client 

A project manager supervises the entire production process. Co-ordinators (client service Department) release the document to the client.

Market Research:
Just like another project ,our market research projects too are of  high quality, .  Hence, at AMSPL, we have set our own standards that keep each stage under a tight quality control. The following are the key quality domains in a typical multi-stage research project.

• Research Objective Identification,
• Conduct a small-scale qualitative and desk research to ensure objective accuracy. .
• Research Design & Data gathering Instrument Finalization,
• Carry out a pilot study to fine-tune the instrument.
• Data Collection,
• Nearly one-third of the field responses are cross-verified for accuracy and completeness through telephonic and personal back checking.
• Coding & Data Entry,
• 20-25% of the entries are crosschecked for accuracy. In case of erroneous entries, the entire block that contains the error is rechecked.
• Tabulation & Data Analysis,
• We employ all the necessary statistical tests.
• Information Dissemination (Reporting & Presentation)
• We clarify all queries and doubts of clients regarding the research results.

Media Studio:
Quality in creativity is the base on which, our Media Studio is built . The Media Studio team comprises of experienced designers, artists and programmers. We deliver creative, original and intelligent solutions based on any clients needs. Quality is built-in to all our processes, irrespective of whether the work belongs to web design, multimedia design, Sub-titling, voice-over or dubbing.
Presented below are the specific steps that ensure the set quality standards:

• Understand the precise requirements of the client
• Build new ideas through internal brainstorming
• Review of similar work in the field through desk/Net research
• Understand the norms and improve them during execution
• Estimate design hours and identify the resources required
• Develop alternate resources and design processes
• Plan the work and split it into appropriate modules and time-scheduling
• Discuss with the client for more time if quality suffers
• Allocate the modules/sub-modules to specialist designers and programmers
• Conduct critical review by the project team at every stage of the design
• Conduct an internal review of the modular and the total designs
• o Present design to an internal panel for appraisal and carry out design modifications  
• Deliver the finished product to the client
• Incorporate any fine-tuning proposed by the client

Content & Creative Writing:
Communication is the lifeline of growth. Currently, cyber media have become a significant conduit of communication as the print and electronic media. In the era of internet, information clutter has become a serious threat to attention. If the content is properly fashioned in language, form and presentation, then only we can expect the communication to reach the target audience. At AMSPL, we ensure this through the high standards of quality we have set for us .
The following are the specific steps that form the process of Content & Creative Writing along with our quality ensuring measures

• Understand the precise requirements of the clients
• Create an outline through internal brainstorming
• Review similar work in the field through desk/Net research
• Understand the norms and improve them during our execution
• Planning the work and time-scheduling
• Discuss with the client for more time if quality suffers
• Allocate the work to specialist writers
• Conduct critical review by the project team at the completion of every topic
• Conduct an internal review of the job on completion
• o Present the write-up to an internal panel for appraisal and carry out modifications
• Deliver the finished work to the client
• Incorporate any fine-tuning proposed by the client